Expectations for Communicating Electronically
Forsyth County Schools (FCS) recognizes that today’s students and parents engage in electronic forms of communication for their daily interactions with friends, family, and their larger social networks. FCS too has turned to e-mail, websites, blogs, text messaging, and use of public social media networks such as Twitter, Facebook, and others to communicate with similar groups. Whereas these forms of communications are dynamic, mobile, and quickly reach their audience through technologies that have become an integral part of our online lives, they may, in some circumstances, not meet the public and professional standards for communicating with students and parents.
FCS realizes that part of 21st century learning is adapting to the changing methods of communication. The importance of staff, students and parents engaging, collaborating, learning, and sharing in these digital environments is a part of 21st century learning. To this aim, FCS has developed the Expectations for Communicating Electronically to provide direction for employees when participating in online social media activities. It is important to create an atmosphere of trust and individual accountability, keeping in mind that information produced by FCS employees is a reflection on the entire district. By accessing, creating or contributing to any blogs, wikis, or other social media for classroom or district use, you agree to abide by these expectations. Please read them carefully before posting or commenting on any blog or creating any classroom blog, wiki and/or podcast.
FCS maintains an official social media presence using sites such as Facebook, Twitter, YouTube and Linked In for each school in the district. These official pages will be designated with logos and language to maintain the branding of the schools and the system.
All employees must adhere to the Georgia Code of Ethics for Educators (http://www.gapsc.com/Rules/Current/Ethics/505-6-.01.pdf) as stated in FCS Board Policy.
The expectations outlined in this document are designed for the purpose of
1. Protecting the students, staff, and the District;
2. Raising awareness of acceptable ways to use electronic communication tools when communicating with students and parents; and
3. Raising awareness of the positive and negative outcomes that may result in using these tools with students and parents.
The following is a set of expectations that all members of the FCS professional community will adhere to when communicating with students and parents electronically.
Does the communication pass the TAP Test?
Electronic communication with students and parents should always be Transparent, Accessible and Professional as defined below
1. The communication is transparent. – ALL electronic communication between staff, students, and parents should be transparent. As a public school district, we are expected to maintain openness, visibility, and accountability with regard to all communications.
2. The communication is accessible. - ALL electronic communication between staff, students and parents are a matter of public record and/or may be accessible by others.
3. The communication is professional. – ALL electronic communication from staff to student or parent should be written as a professional representing FCS. This includes word choices, tone, grammar and subject matter that model the standards and integrity of a FCS professional. Always choose words that are courteous, conscientious, and generally businesslike in manner.
If communication meets all three of the criteria above, then it is very likely that the methods of communicating with students and parents that you are choosing are very appropriate; moreover, encouraged.
Acceptable Communications Methods
District Email and Phone - Use of District email and phone is always a very appropriate way to communicate directly with students and parents. District email provides the staff member with a record of the communication. For this reason, district-provided email system (your @forsyth.k12.ga.us address) and district-provided phone numbers and extensions should be used. Please refer to the Responsible Use Guidelines.
Schoolwires Websites and Video (YouTube) – Within Schoolwires, individual staff web pages are available to all elementary school teachers. Middle and high school teachers are provided subject or curriculum team, and school-sponsored activities pages available to share information with students and parents. The website also has the ability to post blogs, surveys, calendar items, and news. Through the website, staff can upload video using EduVision, a secure video provider. Each school has been provided a YouTube channel for communication and instruction.
Social Media for Instructional Purposes – Each school has been provided a Facebook and Twitter account (CLICK HERE for list). Any content staff members publish, pictures they post, or dialogue they maintain, whether in Facebook, Twitter, a blog, a discussion thread or other website should never compromise the professionalism, integrity and ethics in their role as a FCS professional. A good question that staff members should ask themselves before posting or emailing a message is, “Would I mind if that information appeared on the front page of the local newspaper?” If the answer is “yes,” then do not post it. Email and social networking sites are very public places.
Less Acceptable Communications Methods
Text Messaging - Nearly every student has a cell phone today and use of text messaging is rising sharply. This form of communication is typically between individuals and highly personal. Because texting is such a quick and convenient way of communication, a simple message may lead to an extended texting conversation that can get “off topic.” Therefore staff members should be aware that text messaging between a staff member and an individual student can easily be misinterpreted by a parent. If a staff member plans to use texting for immediate and urgent contact with students/team members, they must be transparent about such use. He/she must make parents aware at the beginning of the school year or season that he/she may use texting. A variety of instructional tools are available which take advantage of texting capabilities. Staff should always communicate with parents ahead of time regarding the use of such tools.
Unacceptable Communications Methods
Non-District Email, Instant Messaging and Phone Numbers – FCS employees should never use personal email accounts to communicate with students about school matters.
Important Reminders: Social Media Sites for Personal Purposes
Staff members presently using social media sites, such as Facebook, to communicate with friends, family and their personal networks should ensure that their privacy settings are set to “Only Friends.” If the “Friends of Friends” or “Networks and Friends” settings are used, staff members open their content to a much larger group of people, including students and parents. Employees should not use their District email address or phone number for communications on social media networks for personal accounts. The wall between the role of a public educator and personal friendships with students should always be visible and strongly communicated.
Question? Contact Jennifer Caracciolo.