FOR FCS STAFF:

The Public Information and Communications Department has selected three social media vehicles to communicate with stakeholders: Facebook, Twitter and LinkedIn. District departments will not establish separate social media sites, but will instead be trained and utilize the district’s social media sites.

The Public Information and Communications Department has created Facebook and Twitter pages for all Forsyth County schools. Pages will be activated (“live”) at the direction of the school principal.

For branding consistency, Public Information and Communications has created the pages with:

·         An established name and shortened url*

·         The school logo as the profile picture*

·         Basic school information (address, phone number, website address, etc.)

·         Comments policy*

·         Important links

*School-level page administrators may not modify these items.

School principals may manage the Facebook and Twitter pages and/or they can designate other staff members to lead and/or share this responsibility. Schools may not remove pre-established administrative rights of Public Information and Communications staff members to their pages.

When posting information on Facebook or Twitter, schools staff are encouraged to post notes, photos, links, videos, etc. that highlight or showcase your students, staff and schools.  A good rule of thumb is if the information is posted on the school website, and included in school newsletters or announcements, then it can replicated on social media sites.