• Welcome to Marketing!

    In this course, students will gain knowledge of basic marketing concepts and will develop skills that will allow them to use the marketing information through project-based instruction. Students will develop basic personal and social skills through development of portfolios and delivery of presentations. Each grade level will have similar activities be designed to build on and improve student's ability to use the computer with a variety of applications.  

    8th Grade:

    This course, “Pathways in Marketing,” is the third course in the Middle School Marketing Program. Standards may be taught in the order deemed appropriate by the teacher. However, Standard 1, the Employability Standard, should be taught and reinforced along with each standard. In this course, students will explore the High School Marketing and Hospitality/Tourism Cluster Pathways (i.e., Marketing and Management; Fashion Merchandising & Retail Management; Marketing Communications & Promotion; Sports & Entertainment Marketing and Hospitality, Recreation & Tourism). The course explores marketing terminology/concepts from a variety of industries. Participation in local and state DECA will reinforce the students’ business and marketing skills as well as develop their skills in leadership, competitive presentations and community service. Students will demonstrate personal, social and technical skills through the development of portfolios

    7th Grade:

    This course, “Exploring Marketing Education,” is the second course in the Middle School Marketing Program. Standards may be taught in the order deemed appropriate by the teacher. However, Standard 1, the Employability Standard, should be taught and reinforced along with each standard. Students learn or review the basic concepts of marketing and proceed to explore the seven functions of marketing (i.e., finance, information management, distribution, product management, pricing, promotion and selling). Students apply these concepts through project-based instruction. Participation in local, state and/or international DECA will reinforce the students’ business and marketing skills as well as develop their skills in leadership, competitive presentations and community service. Students will demonstrate personal, social and technical skills through the development of portfolios.

    6th Grade:

    Course Description: This course, “Basic Skills of Marketing,” is the foundational course in the Middle School Marketing Program. Standards may be taught in the order deemed appropriate by the teacher. However, Standard 1, the Employability Standard, should be taught and reinforced along with each standard. Students learn basic marketing and economic concepts and apply these concepts through project-based instruction. Students are shown the connection between marketing and entrepreneurship, thus cultivating entrepreneurial abilities needed by marketing employees and/or entrepreneurs. This course may also encourage the idea of self-employment as an income-generating option. Participation in local, state and/or international DECA will reinforce the students’ business and marketing skills as well as develop their skills in leadership, competitive presentations and community service. Students will demonstrate personal, social and technical skills through the development of portfolios.

     

Last Modified on May 1, 2023