Career Tech Pathways / Marketing and Management

The Marketing Education Program is designed to prepare students for postsecondary education and careers in marketing, management and entrepreneurship. Students develop knowledge and skills in the foundational areas of marketing (economics, human relations and business basics) and the functional areas of marketing (product and service planning, marketing-information management, purchasing and pricing, selling and promotion, risk management, financing and distribution/logistics), as well as in international marketing, management and entrepreneurship.
Marketing and Management students will focus on managing the processes responsible for identifying, anticipating, and satisfying customer requirements in a manner that is profitable for the business. Student Skills include management and entrepreneurship, marketing, buying and merchandising, marketing communications and promotion, professional sales, marketing information management and research, channel management, global marketing, and internet/online marketing.

Students are also eligible to apply for the National Technical Honor Society (NTHS). NTHS is the premier honor society for Career and Technical Education students, drawing on their experiences in the CTAE classroom.

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