School of Hospitality & Design
Hospitality, Recreation, and Tourism Pathway - Georgia represents the 8th largest tourism economy in the country and the 2nd largest industry in Georgia. Georgia’s tourism industry results in 400,000 jobs, $6 billion in resident wages and $25 billion in visitor spending. Atlanta is 3rd in the nation in relation to the number of hotel rooms occupied. The Hospitality, Recreation and Tourism Industry consists of the following five sectors: (1) Lodging, Hotels and Resorts; (2) Conventions, Meetings, Trade Shows and Events; (3) Restaurants and Food Service; (4) Recreation, Attractions, Sporting Events and Parks and (5) Travel, including Air, Rail, Auto and Coach. Hospitality management jobs include executive positions from a variety of vertical areas within the industry (e.g., business, marketing, public relations, etc.). Other occupations in the pathway vary widely from travel agents in tourism, to gaming managers in recreation, to financial supervisors in lodging. Since the industry is primarily a service‐oriented industry, workers will need good communication skills including both active listening and speaking skills, critical thinking and decision‐making skills, and they will have to understand the importance of meeting the needs of individuals. One of the fastest growing occupations in Georgia is a meeting, convention and event planner. These workers ensure that commercial hotel operations meet the needs of the customer or organization in planning large‐scale meetings or events. These events might include every aspect of the industry, including lodging arrangements, recreational activities/tourism and food and beverages. Recreational workers design and lead leisure activities for groups in volunteer agencies or recreation facilities, such as playgrounds, parks, camps, gaming facilities, and senior centers. Other activities include areas such as arts and crafts, sports and music.
Graphic Design Pathway - Graphic designers—or graphic artists—plan, analyze, and create visual solutions to communications problems. They find the most effective way to get messages across in print, electronic, and film media using a variety of methods such as color, type, illustration, photography, animation, and various print and layout techniques. Graphic designers develop the overall layout and production design of magazines, newspapers, journals, corporate reports, and other publications. They also produce promotional displays, packaging, and marketing brochures for products and services, design distinctive logos for products and businesses, and develop signs and signage systems—called environmental graphics—for business and government. An increasing number of graphic designers also develop material for Internet Web pages, interactive media, and multimedia projects. Graphic designers also may produce the credits that appear before and after television programs and movies. Many will sometimes supervise assistants who follow instructions to complete parts of the design process. Designers who run their own businesses also may devote time to developing new business contacts, choosing equipment, and performing administrative tasks, such as reviewing catalogues and ordering samples. A bachelor’s degree is required for most entry‐level and advanced graphic design positions; although some entry‐level technical positions may only require an associate degree. Associate degrees and certificates in graphic design also are available from 2‐year and 3‐year professional schools. These programs usually focus on the technical aspects of graphic design and include few liberal arts courses. Workers in the industry will need to continually upgrade their skills because of rapidly changing technology. Due to an increase in digital technology, skill in computer networks and software is especially important for potential employees. Employment as a graphic designer will provide potential high‐wages, high‐demand and high‐skilled opportunities throughout the industry.